by Paul Ames
As an internet marketer, and as someone who is interested in artisanal goods (photography and handmade crafts), it amazes me that such skilled artisans cannot seem to get anything done with regard to increasing awareness or traffic to their blog or website. So many potters that I follow on twitter never post tweets! Recently I asked this question to a forum in LinkedIn: “I’ve been working hard on my blog, how can I expand the reach of my blog and increase my audience.” This seems to be a very pertinent question for Artisans, who seem to spend as little time as possible on marketing their business. Here are some relevant tips for you from Marketers, in no particular order, hope this is helpful. We assume that you have a blog or website of some kind already. If you don’t clearly that is the first step, the following becomes how to increase your awareness.
- Social Media is key for blogs or marketers (yes, artisans are marketers too! if they are trying to sell something!). Make sure you have a Twitter Presence, Facebook and LinkedIn is an also good for the advanced professional. Make sure that you are promoting your blog via social media. Tweet your new blog posts as part of your social presence. This can be new blog posts or new items if you are posting items into your blog or site, using the hashtag (#) on twitter for specific categories. This will help you find new audience and new readers for your subject matter or for your craft. In addition this will help the SEO of your pages and of your site / blog. Make sure that you include a link back to your site in your blog posts so a reader can find their way back to your site. Same thing holds true for Facebook, add new posts to your wall or status updates. There is a whole section on Facebook for business which I will not get into here.
- Make sure you are putting excellent content into your blog, good content and people will find you.
- Make sure you update your social media frequently and tweet a few times day. People want to share good content, so make sure that you have the social media sharing butting built into your blog. Visitors will share what they like in Twitter and in Facebook.
- Include a meaningful link to your blog / site in your email signature.
- Offer to share posts with other bloggers craftsman in your space and vice versa to increase both your audiences.
There are of course many other ways to increase your audience through paid services such as Adwords, but these are some simple ways to get started, and these are free.
For more tips on internet marketing for small businesses (and Artisans) go to PaulAmes.com and download some of our FREE Ebooks, they are very helpful, and feel free to contact us.
Email PaulAmes.com Phone: 1-215-493-3774 Fax:1-215-493-4496 Help us help you. Contact Us Here Have a blog you would like to exchange articles on, contact us.
